50 Corridor TMA
Let’s Go Campaign
Campaign—concept, messaging, paid social ad copy, campaign copy
The 50 Corridor TMA helps Sacramento-area commuters embrace alternative modes of transportation: buses, trains, carpooling, and more.
Driving the same route and sticking to the same routine is easy. Plus, public transit can be intimidating for the inexperienced. The Let's Go campaign aimed to make public transit feel more accessible and appealing.
Together, the Saint Friend team developed a bright, energetic campaign highlighting the joy of collecting experiences around Sacramento. Let's Go encouraged low-pressure exploration by celebrating regional destinations and providing resources for residents to take their best first step.
With our help, the Let's Go campaign became one of their highest-performing campaigns to date—double the engagement of their 2022 campaign.
Participants received a folder of tools and treats to help them explore, including a daily transit pass, upcoming transit events, and destination cards. We modeled the destination cards after baseball collectibles to add a sweet sense of nostalgia.
Creative Directors: Kate Carter & Nick Carter
Designers: Clarissa Fedorovich & Monday Miller
Creative Strategist: Riane Colquhoun
50 Corridor TMA
NorCal Go Campaign
Campaign—concept, messaging, paid social ad copy, campaign copy
The 50 Corridor TMA helps Sacramento-area commuters embrace alternative modes of transportation: buses, trains, carpooling, and more.
To relaunch an incentive program tied to the NorCal Go app, they needed a way to get everyday workers excited about logging greener trips and earning cash along the way. An easy win for the planet and their wallets.
The Saint Friend team tapped into collective fatigue around major highway construction and daily traffic headaches, positioning alternative transportation as the antidote to rush-hour chaos.
Local residents received a cheeky postcard and direct mail pamphlet inviting them to alleviate their traffic woes—and get paid for it.
Creative Directors: Kate Carter & Nick Carter
Designers: Clarissa Fedorovich & Monday Miller