Cambly

Lifecycle emails, welcome flow coverage—copywriting, editing, a touch of strategy

The who: Cambly, a language learning app that connects tutors and learners via video chat to practice conversational English skills.

The need: A fresh set of welcome flow emails for non-subscribed users that communicated value propositions in a friendly and encouraging way.

My work: Collaborating with the lovely Lifecycle Comms team to develop enticing and easy-to-translate email copy.